Can Certain ‘Lucky’ Numbers Better Your Selling Chances?

12 Jan

By Melissa Dittmann Tracey, REALTOR(R) Magazine

Great staging can help buyers fall in love with a home, but can some lucky numbers help get them through the front door?

Some numbers may be more lucky than others when pricing a home for sale, according to market psychology. For example, prices ending in “9” can make some buyers feel like they’re getting a deal. So “$149,999” versus “$150,000” may not change the value too much, but it can sound like a better deal to potential buyers. Suddenly, the home is priced in the $140,000 range rather than the $150,000 range.

Fifty-three percent of listed homes that Trulia recently analyzed had a price ending in a “9.” Five was also a common last number.

For unknown reasons, listings were most likely to end in a “9” in several New England areas (like Boston; Hartford, Conn.; and Worcester, Mass.) and in upstate New York (like Buffalo, Rochester, and Syracuse). More buyers looking for a deal in those places, possibly?

However, the perception of a good deal may not matter with higher priced listings. The Trulia study found that more expensive homes were less likely to have a “9” in the price.

“Perhaps sellers think buyers who are ready to spend two million on a home won’t be fooled into thinking it’s a bargain at $1,999,900, and those buyers probably aren’t looking for bargains in the first place,” writes Jed Kolko, Trulia’s chief economist, on a recent blog post detailing the study’s results.

The study of listing prices also found other trends with numbers, like fewer prices containing unlucky “13” in them and some areas of the country betting on lucky number “7” to bring about more sales. For example, Nevada was more likely to have a “7” in the list price than the rest of the U.S. The numbers “777” were three times more likely to appear in the list price in Nevada than anywhere else in the country too, according to the study.

Meanwhile, the “Bible Belt”–covering most of the South–places more bets on the numbers “316” in the list price, possibly a calling to John 3:16, one of the most popular Bible verses. And, ironically, the often associated Satan numbers of “666” are more common in list prices in the Bible Belt too.

In Asian-majority neighborhoods, “8” is a common last digit number in home listings. Eight in Chinese culture is often associated with “prosper,” “fortune” and “wealth,” according to the study.

Have you found any lucky numbers in your area?

Source: “Can Certain ‘Lucky’ Numbers Better Your Selling Chances?” realtor.org (December 17, 2012)

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